3 Examples of Branding Done Right
Posted Igor Ovsyannykov on August 17th, 2012
What is branding? Logo, tagline, graphics, shapes, colors, ethics, morals, communication, support, etc. The following projects were collected from Behance and serve as sensational examples of branding done right. People often wonder what great branding looks like, the examples listed below will showcase what outstanding looks like. Enjoy! Riffle NW by Hovercraft A restaurant located in Portland’s Pearl District, Riffle NW is led by accomplished executive chef Ken Norris and Jennifer Q. Norris. The menu is built upon all things sustainable, ocean and river (see: catch inspired). Our role was to develop a complete brand experience that supported the notion of finer dining in a more personable and laid back environment. Anchored around a series of illustration’s, the identity system spreads across all collateral, from matchbooks & menus to kitchen staff uniforms. We also delivered an in-depth & highly responsive HTML5 driven website and mobile experience. Riffle was happy enough with our work to name a delicious pepper vodka concoction the Hovercraft, which is probably our biggest accomplishment to date. Restaurant photography by Sergio Mottola. Baked Ideas by Marina Sidorko Baked Ideas is a kitchen where the bakers are artists who custom-design and hand-decorate any shaped cookies their customers can dream up. The new identity is created to reflect the hand made quality in details. A set of logos and patterns is created to testify that every pastry is unique. Theurel & Thomas by Anagrama Theurel & Thomas is the first patisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert. “White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.” Check out our previous articles! 40 Clever Minimal Logo Designs Words as Images by Ji Lee 30 Cool Food Logo Design Ideas 20 Fictional Logo Designs for Your Inspiration 30 Memorable Logo Identities by Gert Van Duinen Did you enjoy this article? We would love to hear your thoughts, so don’t be shy and comment below! Please don’t forget to subscribe to our RSS-feed or follow Inspirationfeed on Twitter, Google+, and Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!